Chain Reaction

Chain Reaction
Even though Thunderpants is a fun and creative business, the realities of the garment industry can be harsh on both the people involved and the environment. Thunderpants would like to ensure that it is doing all that it can to improve the lives of everyone involved, at the same time ensuring minimum impact on the environment.
We aim for every aspect of production, from the cotton growers in India to our clothes being sewn in Carterton to be traceable, tested and controlled for quality. Currently we can successfully trace 100% of our fabrics and garment manufacturing plus 95% + of sundry components, of which we use very little.
We are constantly reviewing what we do and how we do it to strive for the most sustainable options possible. 


We are all about longevity and building relationships so we are very proud to say that the only part of our supply chain that has changed in 23 years is the knitting mill. When we no longer had an New Zealand option we started working with ABMT in Australia who are committed to providing the best quality while treading as lightly as possible. Let us take you through the whole process...


 Sophie and Josie Bidwill (directors of Thunderpants) work alongside the six other staff members and several dogs at Thunderpants Head Quarters, 42 Naples street, Martinborough. The garments are designed and sampled in our workroom before being sewn by our manufacturers. They then head back to us for further checking, packaging, marketing and dispatch. 
Thunderpants is a living wage accredited organisation which means all our employees, including all contractors, our sewing crew and our fabric printers are paid a living wage or more. 

Comments (7)

  • Rosemary Mcwhirter on Sep 03, 2019

    What a fantastic article to explain the journey of Thunderpants.
    Your ethos is a credit to Josie and Sophie.
    You should be extremely proud of what you have done and are doing
    Well done to all involved in Thunderpants

  • Claire Bielski on Sep 03, 2019

    What an amazing story. There is so much more involved in the manufacturing than I realised. Thank you so much for making such a great range of products. I like to support NZ and Australian made products when I can and the quality is always a premium product.

  • Christina Humm on Sep 03, 2019

    My Grand Daughters just love Thunderpants and will not wear anything else. I am the Knicker fairy and so I dispatch as many as I can to them.

  • maddy schafer on Sep 03, 2019

    thanks for the transparency, I’m with you on all of this, and the challenges faced by small business with big ethics. well done, and thank you for what you do <3 <3 <3

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